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History

In 2008, a group of us who had recently transitioned from careers in the digital industry to academic research began to work with some very successful organizations. These organizations were having trouble using social media for marketing, public relations, collaboration and other functions. Having been digital workers, managers, designers and consultants since the earliest days of the Internet, and having studied business, media etc.we had suspicions that there were deeper dynamics at work in these organizations than a simple adoption curve, or a social media policy. Our research revealed this to be true, so in 2009 we began working on ways to help organizations to understand and to improve on their situations in order to thrive in the digital age.

Founders

Christian Briggs

christian.briggs[at]socialens[dot]com
@briggzay
 

Kevin Makice

kevin.makice[at]socialens[dot]com
@kmakice

  • Founded SociaLens in February of 2009
  • Ph.D. student in Human-Computer Interaction and Complex Systems at the Indiana University School of Informatics
  • Instructor of New Media Theory at the IU School of Informatics
  • Invited to speak on social media at many academic, government and industry group and private organizational venues
  • Research is focused on digitally-augmented organizations and culture, media, and marketing.
  • Holds a B.A. in English Literature from Eastern Nazarene College and an M.A. in Communications from Wheaton College
  • Worked in various creative, management and consultative roles for Palladium Group, Ziff Davis Interactive, Surfwatch, Walt Disney Imagineering, One to One Interactive and Walmart.
 
  • Ph.D. student in Human-Computer Interaction and Complex Systems at the Indiana University School of Informatics
  • Years of research and professional experience in social media and especially micro-blogging
  • Authored a book for the world-famous O'Reilly Media entitled Twitter API: Up and Running: Learn How to Build Applications with the Twitter API (released in March 2009)
  • Has conducted research in the areas of political wikis, tangible interfaces for children's games, machinima, and social network analysis.
  • Much of his blogging and academic efforts has focused on exploring Twitter as a means of community building.