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Monthly Archives: February 2009
Creating a Learning Organization
SociaLens is ramping up to operate in a rapidly-changing environment. The world economy is in a state of flux, business and media are in the midst of a massive shift, and the field of “social media” has not yet been … Continue reading
Professional, Private or Privessional Identity?
As we set up the SociaLens website, an interesting decision had to be made about whether to split my personal and professional Twitter identity. It’s a question i get all the time from business folks, and it a question related … Continue reading
Social Media and the Cocktail Party – Extending the Mayberry Principle
“How can my organization interact with customers in social networks without seeming too commercial?” I’ve had many discussions with organizations nervous about this issue. They are justifiably fraid of “astroturfing” * – the practice of participating, as a commercial entity, … Continue reading
Opening Customer Channels to Prevent PR Disasters
There is a lot of fear about jumping into social media and having it go badly for an organization. For one example see the writeup of the “Motrin Moms” event, in which McNeil Consumer Healthcare, maker of Motrin, ignited a … Continue reading
The Lens on the Lens..
Over the course of the life of SociaLens, i will be reflecting on our journey here in this series of posts. I have three groups of people i hope this will benefit: Our Clients: If you are a client, through … Continue reading
Posted in Weekly Lens on SociaLens
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Social Media and the Mayberry Principle
One of the biggest fears of social media marketing comes in the form of one of the following questions, which i frequently hear, in some form, from people considering the use of social media within an organization: “What if one … Continue reading
Social Media Marketing Requires Human Capital Investment
While this is going to sound like we’re banging our own SociaLens drum here, it is clear that social media marketing is changing many of the ways that organizations carry out their marketing efforts. One major change is the shift … Continue reading
Posted in General
Tagged capital investment, cost, human capital, ROI, software, strategy
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Social Media Monitoring Enables Going Out vs. Pulling In
I had a great conversation with an organization recently about their future social media efforts. They were considering whether it would be better for them to go out and participate in other communities outside of the walls of their site, … Continue reading
Make Your Business the Next Google?
Alright, so perhaps the title is a little grandiose, but every organization can definitely learn a thing or two by using some of the methods that successful companies like Google have used to get where they are. Here are the … Continue reading
Starbucks Working to Bridge the Customer Gap
Let’s face it. For people involved in a brick-and-mortar business (both customers and employees), the concept of participatory social media is at first a little weird. There appear to be two reasons for this: It’s new. Any brick-and-mortar business’s community … Continue reading