Monthly Archives: March 2009

"I was making HIM an offer"

In 2006, Majora Carter gave a powerful TED talk on her work fighting for environmental justice in the South Bronx. She recounted an exchange she had with former vice president Al Gore earlier in the conference in which she asked … Continue reading

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The Mosaic Aesthetic of New Media

The above video was created by the Israeli musician and producer named Kutiman.  He revealed in a recent NPR interview that it took him 2 months of hard work to put together.  The final result was a result of hours … Continue reading

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Big Hammer Looking for The Right Nails

An interesting thing occurred recently while after a rather long and energetic discussion with a potential future SociaLens client.  The client asked “So what would a typical engagement with SociaLens look like?”  My answer was that it depended on the … Continue reading

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The Importance of Anticipating Shifts

Big shifts are usually inevitable.  There is no stopping an eventual high ocean tide as it roars onto a beach.  There was no stopping the “customer first” movement in American business once it started back in the 1980’s.  Today the … Continue reading

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CNN Featuring Everyday People as Reporters

CNN has been using “iReports” for a while – submitted by everyday folks and used on the CNN iReport website as well as occasionally on the CNN television in the form of a 1/2 hour or 1 hour iReport-specific show.  … Continue reading

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The Social Media Generation Gap

After a talk yesterday at the Indiana Chamber Executives Association’s annual conference, i had a great discussion about the powerful generation gap between the baby boomer and the younger generations that have now entered the work force (in terms of … Continue reading

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On transparency in marketing

Posted a little less than a year ago (the video was uploaded May 05, 2008), this entertaining video has gotten over 5,000,000 plays and looks like a great viral video.  It’s got quite a bit of appeal as we watch … Continue reading

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Time for Transparency

There has been a lot of talk about transparency recently. The new Obama administration is promising greater transparency in government. And the economic crisis and bailout have focused our national attention on the internal operations of businesses, particularly financial institutions … Continue reading

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The Value of Diversity

A good many of the current thought-leaders in the business/organizational use of social media hail from various business backgrounds – especially marketing and knowledge management.  While these folks have done a good job of furthering the cause for social media … Continue reading

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