An interesting thing occurred recently while after a rather long and energetic discussion with a potential future SociaLens client. The client asked “So what would a typical engagement with SociaLens look like?” My answer was that it depended on the organization’s need.
It occurred to me in that moment that the SociaLens team feels like a big, versatile hammer trying to choose from thousands of potential nails. While i know this is a very strained analogy, i haven’t come up with a better one, so i will use it as-is for now. In other words, our team’s broad and broadly applicable knowledge and set of skills mean that we can step into just about any client situation and provide a significant amount of value. As an example, i have seen members of our team, in a short, informal conversation, bring a business owner from virtually zero knowledge of social media to a fairly deep understanding. As another example, i have been told by a CEO, after a workshop, that the SociaLens approach is the type that will finally get C-Level baby boomer organizational leaders to be able to effectively understand the changing business environment with respect to social media.
Our current challenge, though, is to package up this value into something which is easy for us to explain and for potential clients to understand. It is a very interesting challenge. A first step will be to get some of our past clients together to express the value we’ve provided to them.