Monthly Archives: June 2009

The Social Smarts of Dunkin Run

Dunkin’ Donuts just launched a new service called Dunkin’ Run. For a quick intro, check out the short video here. Though I am now in an environment where i rarely drink coffee that wasn’t made at home, i worked for … Continue reading

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Boundary Blurring

In a recent Brandweek interview,  Dave McTague of Liz Claiborne spoke about their recent efforts to engage with 300 of their customers on a daily basis through Communispace – a private online community.  McTague says of the value of this … Continue reading

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Social Media Modeling vs. Delegation

One of the classic leadership quandaries has to do with whether/when a leader should “do” or when a leader should “delegate.”  When the CEO finds a mess in the lunch room of an organization, for example, should she pick it … Continue reading

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Separating Social Media Skills from Literacy

In early 2009 Twitter user @theconnor posted the following message publicly on Twitter: “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the … Continue reading

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