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Monthly Archives: June 2009
The Social Smarts of Dunkin Run
Dunkin’ Donuts just launched a new service called Dunkin’ Run. For a quick intro, check out the short video here. Though I am now in an environment where i rarely drink coffee that wasn’t made at home, i worked for … Continue reading
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Tagged business objectives, Design Thinking, Dunkin Donuts, Dunkin Run, marketing, social marketing
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Boundary Blurring
In a recent Brandweek interview, Dave McTague of Liz Claiborne spoke about their recent efforts to engage with 300 of their customers on a daily basis through Communispace – a private online community. McTague says of the value of this … Continue reading
Social Media Modeling vs. Delegation
One of the classic leadership quandaries has to do with whether/when a leader should “do” or when a leader should “delegate.” When the CEO finds a mess in the lunch room of an organization, for example, should she pick it … Continue reading
Separating Social Media Skills from Literacy
In early 2009 Twitter user @theconnor posted the following message publicly on Twitter: “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the … Continue reading
