Monthly Archives: September 2009

Sketchcast on Social Media as Interfaces

Last week i discovered the idea of sketchcasting on this site.  Given that a lot of the things i explain to university students and to clients is easier to explain through pictures than through text, i thought i would give … Continue reading

Posted in General | Tagged , , | 5 Comments

Why Every Employee Needs New Media Fluency

More and more cases point to the need for employee social media fluency – and not just for employees within the marketing department.  Consider the case of United Airlines.  For nine months, various employees within the organization, from flight attendants … Continue reading

Posted in General | Tagged , | 2 Comments

McKinsey Survey: Successful Web 2.0 Efforts Make It Everyone's Job

McKinsey and Company recently released the results of their Web 2.0 Global Survey, which showed that organizations are reporting real benefits from their use of Web 2.0 tools internally and with customers and with partners.  I would highly recommend that … Continue reading

Posted in General | Tagged , , | Comments Off on McKinsey Survey: Successful Web 2.0 Efforts Make It Everyone's Job