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Monthly Archives: February 2010
New Media Do More Than Communicate Value
When most of us consider the role that media play in corporate or even in personal value creation and branding, we think of it in terms of how it can communicate about the value company provides, and not so much how … Continue reading
how to make the most of being a n00b
Here’s what happens when you bring a person with a background in creative writing and education into a business organization: You end up having to stop every couple of minutes to explain some simple term or clarify some obvious idea.
I should know: I’m the n00b who’s slowing everything down. Continue reading
Social Media Doesn’t Solve Policy Problems
Assuming Kevin Smith’s version of his Southwest Airlines experience is accurate, social media is neither the fix nor the blame for a policy that results in passengers not being allowed to fly. Continue reading
Posted in Media, News, Purpose, Tools
Tagged airplanes, flights, incident, Kevin Smith, overweight passenger, policy, social media, Southwest Airlines, twitter
1 Comment
Fear of Twitter?
I have spoken with lots of people over the last couple of years about the interplay between new media and organizations, and i have received lots of different responses, ranging from blind optimism (“Social media is the future of business!”) … Continue reading
Posted in Management, Organization, People
Tagged fear, Management, social media, twitter
6 Comments