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Monthly Archives: February 2011
Socially-Enabling Media
I’ve been thinking for a while that we need to move away from discussions of how to categorize new technology and practices, and move toward discussions of what those technologies and practices enable. So, for example, is Twitter social media … Continue reading
Posted in Digital Fluency
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Trade-Offs and New Media
As new media begin to be used widely, it is helpful for us to consider the views of people who feel that new media will change the world for the better, and those who feel that it will change the … Continue reading
Posted in Digital Fluency, Strategy, Tools, Uncategorized
Tagged books, digital media, effects, Media, new media, writing
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An Argument Against the Benefits of New Media
I recently read the following in a story about someone arguing against the benefits of new media: “..your affection for it has made you describe its effects as the opposite of what they really are. In fact, it will introduce … Continue reading
Posted in Uncategorized
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Digital Fluency a Necessary Skill for PR Pros
The skills these folks are talking about are what we have started calling “digital fluency.” The focus here is on marketing and public relations, but it is becoming increasingly important to have these skills in all functions of the organization … Continue reading
Your business isn’t all about the numbers. The numbers are all about your business.
There is a general spoken and unspoken idea that businesses are all about “the numbers.” I’d like to suggest an alternate idea: Your business isn’t all about the numbers. The numbers are all about your business. Businesses who focus on … Continue reading
The Difference Between Digital Literacy and Digital Fluency
Update 6/13/2012: We finally finished our book on this topic. It is available in print here, and in Kindle format here. You can also download a sample chapter here: (601k PDF) Literacy and fluency* have to do with our … Continue reading
Why Leaders Need to be Digitally Fluent: A Lesson from Kenneth Cole
Yesterday Kenneth Cole ignited a small brand firestorm by posting the following Twitter message: All of the most recent evidence suggests that it was Kenneth himself who posted the message, even though there is a possibility that it was someone … Continue reading
People: The Next Step in Social Software Adoption
The adoption of social software (a.k.a. social media, social computing, enterprise 2.0, etc) within organizations seems to be taking the following general path: focusing first on the tools, then on the broader purpose for those tools, and next, people and their skills … Continue reading
Posted in People, Purpose, Tools
Tagged adoption, alignment, digital fluency, enterprise 2.0, people, social media, social software
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Two Ways to Control Information Overload
There is a lot of talk these days (like in this USA Today article) about the overload of information, and there are even more people who say that the Internet in general, and social media in particular, is full of … Continue reading