Monthly Archives: February 2011

Socially-Enabling Media

I’ve been thinking for a while that we need to move away from discussions of how to categorize new technology and practices, and move toward discussions of what those technologies and practices enable. So, for example, is Twitter social media … Continue reading

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Trade-Offs and New Media

As new media begin to be used widely, it is helpful for us to consider the views of people who feel that new media will change the world for the better, and those who feel that it will change the … Continue reading

Posted in Digital Fluency, Strategy, Tools, Uncategorized | Tagged , , , , , | 2 Comments

An Argument Against the Benefits of New Media

I recently read the following in a story about someone arguing against the benefits of new media: “..your affection for it has made you describe its effects as the opposite of what they really are. In fact, it will introduce … Continue reading

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Digital Fluency a Necessary Skill for PR Pros

The skills these folks are talking about are what we have started calling “digital fluency.” The focus here is on marketing and public relations, but it is becoming increasingly important to have these skills in all functions of the organization … Continue reading

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Your business isn’t all about the numbers. The numbers are all about your business.

There is a general spoken and unspoken idea that businesses are all about “the numbers.” I’d like to suggest an alternate idea: Your business isn’t all about the numbers. The numbers are all about your business. Businesses who focus on … Continue reading

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The Difference Between Digital Literacy and Digital Fluency

Update 6/13/2012: We finally finished our book on this topic. It is available in print here, and in Kindle format here.  You can also download a sample chapter here:   (601k PDF)   Literacy and fluency* have to do with our … Continue reading

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Why Leaders Need to be Digitally Fluent: A Lesson from Kenneth Cole

Yesterday Kenneth Cole ignited a small brand firestorm by posting the following Twitter message: All of the most recent evidence suggests that it was Kenneth himself who posted the message, even though there is a possibility that it was someone … Continue reading

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People: The Next Step in Social Software Adoption

The adoption of social software (a.k.a. social media, social computing, enterprise 2.0, etc) within organizations seems to be taking the following general path: focusing first on the tools, then on the broader purpose for those tools, and next, people and their skills … Continue reading

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Two Ways to Control Information Overload

There is a lot of talk these days (like in this USA Today article) about the overload of information, and there are even more people who say that the Internet in general, and social media in particular, is full of … Continue reading

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