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Monthly Archives: June 2011
Lessen Xenophobia to Improve Digital Fluency
We talk a lot with our clients about the need for digital fluency, which is the ability to understand why to use digital technologies and when to use them to accomplish things. Before a person can start to build their … Continue reading
Posted in Digital Fluency, Digital Fluency, Interaction
Tagged digital fluency, interaction fluency
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The Phone and the Organization
Take a minute to watch this instructional video from 1954 on how to dial a rotary telephone Now take a minute to think about how new these concepts must have seemed to people in 1954. Now take another minute to … Continue reading
Posted in Organization, People, Purpose, Strategy, Tools
Tagged communication, fluency, future, history, Organization, telephone
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The connection between digital media, (almost) infinite choice and strategy execution
The first questions we ask a client who is interested in using digital media have to do with the quality of their strategy execution processes. In fact, this initial questionnaire is front-loaded with these sorts of questions. Why is this … Continue reading
Posted in Digital Fluency, Strategy
Tagged choice, digital fluency, digital media, social media, strategy
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