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Category Archives: Media
New Media Do More Than Communicate Value
When most of us consider the role that media play in corporate or even in personal value creation and branding, we think of it in terms of how it can communicate about the value company provides, and not so much how … Continue reading
Social Media Doesn’t Solve Policy Problems
Assuming Kevin Smith’s version of his Southwest Airlines experience is accurate, social media is neither the fix nor the blame for a policy that results in passengers not being allowed to fly. Continue reading
Posted in Media, News, Purpose, Tools
Tagged airplanes, flights, incident, Kevin Smith, overweight passenger, policy, social media, Southwest Airlines, twitter
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Student Viral Videos
As part of my PhD activities, i also teach an ongoing 300 level course in new media theory at the Indiana University School of Informatics. Two years ago, i thought that a fun and interesting way for students to engage … Continue reading
Management's Mental Models of Media
I have fairly recently come to hate flying. Having lived all over the country and served at different times in roles that require mobility, if have darkened the doorway of many airplanes. If i really think about it, though, my … Continue reading
How to Cure Social Media-Induced Headaches
When we talk to leaders who are considering the use of social media as a part of their organization’s practice, we frequently see a fundamental dilemma forming in their minds. It usually starts with a statement like: “Our people … Continue reading
Posted in Media, Organization
Tagged Design Thinking, education, information, Organization, Roger Martin, social media
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