Category Archives: Weekly Lens on SociaLens

Big Hammer Looking for The Right Nails

An interesting thing occurred recently while after a rather long and energetic discussion with a potential future SociaLens client.  The client asked “So what would a typical engagement with SociaLens look like?”  My answer was that it depended on the … Continue reading

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The Value of Diversity

A good many of the current thought-leaders in the business/organizational use of social media hail from various business backgrounds – especially marketing and knowledge management.  While these folks have done a good job of furthering the cause for social media … Continue reading

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Creating a Learning Organization

SociaLens is ramping up to operate in a rapidly-changing environment.  The world economy is in a state of flux, business and media are in the midst of a massive shift, and the field of “social media” has not yet been … Continue reading

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Professional, Private or Privessional Identity?

As we set up the SociaLens website, an interesting decision had to be made about whether to split my personal and professional Twitter identity.  It’s a question i get all the time from business folks, and it a question related … Continue reading

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The Lens on the Lens..

Over the course of the life of SociaLens, i will be reflecting on our journey here in this series of posts.  I have three groups of people i hope this will benefit: Our Clients: If you are a client, through … Continue reading

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