Tag Archives: business

Questioning Best Practices

There is still a lot of talk about best practices for digital marketing, measuring social media ROI, constructing an online brand, etc. The implicit assumption is that there are actually best practices at all. Implicit in that assumption is a related assumption … Continue reading

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The Red Coats Would Have Scoffed At New Media Too

I have spoken to a significant number of business veterans who are afraid of the potential legal, cultural, brand and other ramifications of loosening up their restrictions on the employee use of new media for internal and for external communications. … Continue reading

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