Tag Archives: digital fluency

New Features, New Context, Lowered Digital Fluency

On friday we conducted our first live Google+ hangout to discuss Digital Fluency the book and digital fluency the concept with a very insightful, entertaining group of people. Here is the recording of the discussion: An interesting, and delightfully ironic … Continue reading

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Kinship-Like Practices Are Important In Complex Times: Lessons from a Merchant of Venice

In the absence of sufficient ability to control [1] a complex situation, humans tend to fall back on personal kinship networks as a means of improving their chances. The jilted lover returns to his parents for comfort. The wounded professional … Continue reading

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Great Managers Are Digitally Fluent (Reason 1)

Reason 1: Understanding Employees Most of your employees live in digital culture [1] outside of your organization that tends to lean toward the development and use of open source software, the use of massive collaboration, the viral spread of videos, … Continue reading

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Lessen Xenophobia to Improve Digital Fluency

We talk a lot with our clients about the need for digital fluency, which is the ability to understand why to use digital technologies and when to use them to accomplish things. Before a person can start to build their … Continue reading

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The connection between digital media, (almost) infinite choice and strategy execution

The first questions we ask a client who is interested in using digital media have to do with the quality of their strategy execution processes. In fact, this initial questionnaire is front-loaded with these sorts of questions. Why is this … Continue reading

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Effective Leaders Use All Media, Including Social

Does a leader or a manager who is not naturally drawn to the use of digital media need to use them? Yes. I have heard two valid-sounding arguments against this, which sound valid at first glance, but which don’t hold … Continue reading

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Digital Fluency a Necessary Skill for PR Pros

The skills these folks are talking about are what we have started calling “digital fluency.” The focus here is on marketing and public relations, but it is becoming increasingly important to have these skills in all functions of the organization … Continue reading

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The Difference Between Digital Literacy and Digital Fluency

Update 6/13/2012: We finally finished our book on this topic. It is available in print here, and in Kindle format here.  You can also download a sample chapter here:   (601k PDF)   Literacy and fluency* have to do with our … Continue reading

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Why Leaders Need to be Digitally Fluent: A Lesson from Kenneth Cole

Yesterday Kenneth Cole ignited a small brand firestorm by posting the following Twitter message: All of the most recent evidence suggests that it was Kenneth himself who posted the message, even though there is a possibility that it was someone … Continue reading

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People: The Next Step in Social Software Adoption

The adoption of social software (a.k.a. social media, social computing, enterprise 2.0, etc) within organizations seems to be taking the following general path: focusing first on the tools, then on the broader purpose for those tools, and next, people and their skills … Continue reading

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