Tag Archives: digital media

The connection between digital media, (almost) infinite choice and strategy execution

The first questions we ask a client who is interested in using digital media have to do with the quality of their strategy execution processes. In fact, this initial questionnaire is front-loaded with these sorts of questions. Why is this … Continue reading

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Still Having Trouble Figuring Out the ROI of Using Digital Media? Check Your Organizational Goals.

The return on any investment depends on what return i expect to gain, and how soon i hope to gain it. If the return i hope to gain on running marathons or going to bed early is to get a … Continue reading

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Trade-Offs and New Media

As new media begin to be used widely, it is helpful for us to consider the views of people who feel that new media will change the world for the better, and those who feel that it will change the … Continue reading

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The Need for Balance In the Digital Age

For the last year we’ve been researching and working with all different types of organizations in the areas that relate to the use of digital, and especially digital social technologies. One of the most important factors for success (or failure) … Continue reading

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Fluency, Style and Prediction

A mark of advanced fluency in anything is the ability to recognize a style in someone else. A person fluent in a language can often detect even the slightest hint of a dialect in someone else. A person fluent in … Continue reading

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Digital Fluency for Alignment

Changes in culture and technology tend to break things in organizations that were previously working just fine. In our research and client work so far, we’ve seen a few different types of breakdowns related to the increasing pervasiveness of digital … Continue reading

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