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Tag Archives: leadership
Effective Leaders Use All Media, Including Social
Does a leader or a manager who is not naturally drawn to the use of digital media need to use them? Yes. I have heard two valid-sounding arguments against this, which sound valid at first glance, but which don’t hold … Continue reading
Why Leaders Need to be Digitally Fluent: A Lesson from Kenneth Cole
Yesterday Kenneth Cole ignited a small brand firestorm by posting the following Twitter message: All of the most recent evidence suggests that it was Kenneth himself who posted the message, even though there is a possibility that it was someone … Continue reading
McKinsey Survey: Successful Web 2.0 Efforts Make It Everyone's Job
McKinsey and Company recently released the results of their Web 2.0 Global Survey, which showed that organizations are reporting real benefits from their use of Web 2.0 tools internally and with customers and with partners. I would highly recommend that … Continue reading
Social Media and Leadership Decision Making
When organizations first consider the use of social media within their organization, the first thing they do is to make a series of decisions the way they’ve always made them: they do a bunch of market research to find out … Continue reading
John Chambers on Leadership and Social Media
This video interview from the Washington Post is a nice look into the head of CISCO Systems CEO John Chambers, who, despite his professed love of command-and-control leadership structures, has begun to transform CISCO’s structure to one based on social … Continue reading