Tag Archives: marketing

New Media Do More Than Communicate Value

When most of us consider the role that media play in corporate or even in personal value creation and branding, we think of it in terms of how it can communicate about the value company provides, and not so much how … Continue reading

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The Social Smarts of Dunkin Run

Dunkin’ Donuts just launched a new service called Dunkin’ Run. For a quick intro, check out the short video here. Though I am now in an environment where i rarely drink coffee that wasn’t made at home, i worked for … Continue reading

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