Tag Archives: ROI

Your business isn’t all about the numbers. The numbers are all about your business.

There is a general spoken and unspoken idea that businesses are all about “the numbers.” I’d like to suggest an alternate idea: Your business isn’t all about the numbers. The numbers are all about your business. Businesses who focus on … Continue reading

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Two Types of Costs for the Use of Digital Media

In my conversations with people who are trying to figure out the costs and benefits of encouraging the use of more open forms of digital communication within organizations, a common feeling is that the use of tools like SocialText, Ning, … Continue reading

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Opening Customer Channels to Prevent PR Disasters

There is a lot of fear about jumping into social media and having it go badly for an organization.  For one example see the writeup of the “Motrin Moms” event, in which McNeil Consumer Healthcare, maker of Motrin, ignited a … Continue reading

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Social Media Marketing Requires Human Capital Investment

While this is going to sound like we’re banging our own SociaLens drum here, it is clear that social media marketing is changing many of the ways that organizations carry out their marketing efforts.  One major change is the shift … Continue reading

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