Tag Archives: social media

The connection between digital media, (almost) infinite choice and strategy execution

The first questions we ask a client who is interested in using digital media have to do with the quality of their strategy execution processes. In fact, this initial questionnaire is front-loaded with these sorts of questions. Why is this … Continue reading

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The Difference Between Digital Literacy and Digital Fluency

Update 6/13/2012: We finally finished our book on this topic. It is available in print here, and in Kindle format here.  You can also download a sample chapter here:   (601k PDF)   Literacy and fluency* have to do with our … Continue reading

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People: The Next Step in Social Software Adoption

The adoption of social software (a.k.a. social media, social computing, enterprise 2.0, etc) within organizations seems to be taking the following general path: focusing first on the tools, then on the broader purpose for those tools, and next, people and their skills … Continue reading

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Digital Fluency for Alignment

Changes in culture and technology tend to break things in organizations that were previously working just fine. In our research and client work so far, we’ve seen a few different types of breakdowns related to the increasing pervasiveness of digital … Continue reading

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Inspiration Fluency and Motivation In the Digital Age

In the previous three blog posts, we explained the three tactical digital fluencies, which include information (the ability to gather and use information), interaction (the ability to choose and be confident in one’s identity and in how to operate in … Continue reading

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Perfectionism and Innovation Fluency

There has been a lot of talk over the past decade about the importance of Innovation as the speed of business increases, and the difficulty of creating an innovative organization. As a result of our research, we have found it … Continue reading

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Community, Identity and Interaction Fluency

In the previous post in this series, we talked about the importance of information fluency, which is the ability for a person to gather information, judge its credibility, use and then use and/or share it with other people. This leads … Continue reading

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Information Fluency vs. The HPOA Hoax

A key fluency for any person or organization is what we call Information Fluency. For our framework we’ve defined it as The ability to efficiently and effectively gather, manage, and distribute pertinent information As an example of this fluency, let’s consider Steve … Continue reading

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Thoughts on The New Social Learning (the book)

I recently purchased and read The New Social Learning: A Guide to Transforming Organizations Through Social Media, by Tony Bingham and Marcia Conner.  I care about this topic for many reasons.  I care because i am a student and a teacher, who cares … Continue reading

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Introduction To the SociaLens Digital Fluency Framework

The right balance of digital fluencies is an important but often overlooked factor of an organization’s success, along with the more traditional factors of proper technology selection, strategy, and organizational structures. To help organizations make sense of this, we developed … Continue reading

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