Tag Archives: SociaLens

The Origins of the Fluency Framework

In 2009, the SociaLens team embarked on a journey to better understand how organizations can thrive (or why they fail) in the digital age. At the time, there was a general sense that the increasing use of social media platforms … Continue reading

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SociaLens and the Research-Practice Gap

Design researcher/practitioner Don Norman just published this essay expressing the need for a discipline that “..can translate between the abstractions of research and the practicalities of practice” in design.  I’ve written before about the fact that SociaLens is intentionally striving … Continue reading

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The Value of Diversity

A good many of the current thought-leaders in the business/organizational use of social media hail from various business backgrounds – especially marketing and knowledge management.  While these folks have done a good job of furthering the cause for social media … Continue reading

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