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Tag Archives: transparency
On transparency in marketing
Posted a little less than a year ago (the video was uploaded May 05, 2008), this entertaining video has gotten over 5,000,000 plays and looks like a great viral video. It’s got quite a bit of appeal as we watch … Continue reading
Time for Transparency
There has been a lot of talk about transparency recently. The new Obama administration is promising greater transparency in government. And the economic crisis and bailout have focused our national attention on the internal operations of businesses, particularly financial institutions … Continue reading
Creating a Learning Organization
SociaLens is ramping up to operate in a rapidly-changing environment. The world economy is in a state of flux, business and media are in the midst of a massive shift, and the field of “social media” has not yet been … Continue reading
Social Media and the Cocktail Party – Extending the Mayberry Principle
“How can my organization interact with customers in social networks without seeming too commercial?” I’ve had many discussions with organizations nervous about this issue. They are justifiably fraid of “astroturfing” * – the practice of participating, as a commercial entity, … Continue reading
Social Media and the Mayberry Principle
One of the biggest fears of social media marketing comes in the form of one of the following questions, which i frequently hear, in some form, from people considering the use of social media within an organization: “What if one … Continue reading