The Red Coats Would Have Scoffed At New Media Too (0)

I have spoken to a significant number of business veterans who are afraid of the potential legal, cultural, brand and other ramifications of loosening up their restrictions on the employee use of new media for internal and for external communications.  After all, new media activities like voting, sharing, updating statuses, etc. don’t look at all [...]

The Social Smarts of Dunkin Run (0)

Dunkin’ Donuts just launched a new service called Dunkin’ Run. For a quick intro, check out the short video here.
Though I am now in an environment where i rarely drink coffee that wasn’t made at home, i worked for years in offices, construction sites (this is a story for another time), etc. where it [...]

How to Cure Social Media-Induced Headaches (0)

When we talk to leaders who are considering the use of social media as a part of their organization’s practice, we frequently see a fundamental dilemma forming in their minds.  It usually starts with a statement like:   “Our people are already maxed out producing marketing pieces, answering customer emails, reading the latest social media [...]

Management’s Mental Models of Media (0)

I have fairly recently come to hate flying.  Having lived all over the country and served at different times in roles that require mobility, if have darkened the doorway of many airplanes.  If i really think about it, though, my hatred of flying is a severe discomfort with the idea of flying, based on my [...]

Sketchcast on Social Media as Interfaces (5)

Last week i discovered the idea of sketchcasting on this site.  Given that a lot of the things i explain to university students and to clients is easier to explain through pictures than through text, i thought i would give it a shot.  Here is the result of my first experiment:

To get the final product, [...]

Big Hammer Looking for The Right Nails (2)

An interesting thing occurred recently while after a rather long and energetic discussion with a potential future SociaLens client.  The client asked “So what would a typical engagement with SociaLens look like?”  My answer was that it depended on the organization’s need.
It occurred to me in that moment that the SociaLens team feels like a [...]